Red River Gorge landscape at golden hour

Red River

A website that keeps your calendar full while you do the work you get paid for.

You get a site built to turn visitors into booked calls, launched in weeks instead of months, without you writing copy, wrangling a page builder, or spending more on ads.

  • See it before you buy it

    Every section below is the real thing running, and six live builds are one scroll away.

  • Earning at launch

    Search and conversion groundwork ship with the site, so it starts working on day one.

  • Almost nothing on you

    I handle the research, writing, design, and build. You approve it and get back to work.

Email Ethan directly

Complimentary call. No charge to you.

Explore the site ↓

Start here

Ten crafts go into a site that sells. Scroll through them, or jump to the one you care about.

Most sites are treated as one deliverable. Great ones are a system of crafts — and every section below is the real thing running, not a screenshot of it. Drag the slider, spin the cube, flip the layout, watch your own load times.

Interactive

Every section responds to you. Tap a card to jump straight there.

  1. 01DesignJump to it →
  2. 02LayoutJump to it →
  3. 03ImageryJump to it →
  4. 04ContentJump to it →
  5. 05MotionJump to it →
  6. 06PerformanceJump to it →
  7. 07ConversionJump to it →
  8. 08BuildJump to it →
  9. 09Speed to LeadJump to it →

01 — Design

Taste is a business asset.

Design isn’t decoration. Buyers decide whether you look worth their money in about a second — and a considered brand wins that second, so more of them stay to hear the offer.

What it earns you: Looking like the premium option lets you charge like it, and keeps price shoppers from dismissing you on sight.

You judged this site before you read this sentence. That’s not vanity — it’s the fastest trust you’ll ever build with a customer. Typography is the same: the typeface teaches who the brand is for before a single feature is listed.

Type makes the case

Fraunces

Outfit

Warm optics earn trust before the pitch.

A soft, optical serif feels handmade and considered. Paired with a clean geometric body, it stays usable — craft without costume. This is the system on this site.

Best when you want to feel human and durable, not corporate-cold or trend-chasing.

Accent: Terracotta

Palette

Tap a swatch to retint labels, buttons, and accents across this panel.

02 — Layout

Good layout is the design you don’t notice.

Hierarchy decides what a visitor reads first, second, and never. When it works, the path to your one clear ask stops being a maze — flip the scaffold to see it.

What it earns you: A single obvious path means more of the people already on your site actually reach the form.

Primary

One dominant idea. One clear path. Room to breathe.

Secondary

Supporting context — never competing.

Action

The next yes.

Good layout is the design you don’t notice. The scaffold makes the reading order deliberate — 1 → 2 → 3.

03 — Imagery

Stock could be anyone. Art direction could only be you.

Filler photography quietly tells buyers you’re interchangeable. Real imagery of your place, your people, and your work justifies the price before a number appears. Drag to feel the difference.

What it earns you: Proof you’re the real thing shortens the “are these guys legit?” pause that costs you leads.

Generic stock photo of a businessman pointing at a growth chart
Red River Gorge landscape at golden hour
Art directed
↔

04 — Content

Same business. Same service. One of these gets the call.

Pretty sites with weak words don’t convert. Copy that names the outcome, the buyer, and the pain gets a stranger to act inside ten seconds.

What it earns you: Sharper words lift conversion on the traffic you already pay for — the cheapest revenue on this page.

Webuildsitesthatloadinundertwosecondsandturnmoreofyourvisitorsintobookedcalls—withoutyoutouchingthecode.

Clear offer. Clear proof. One primary action. Written so a stranger knows what you do and why they should care in under ten seconds.

Pattern: outcome + who it’s for + without the pain. One primary ask. Same business. Same service. This one gets the call.

05 — Motion

Motionisn’tsparkle.It’satimeline.

Placed on purpose, movement walks the eye toward the next decision instead of competing with it. You’re scrubbing one right now — enter, emphasize, hand-off.

What it earns you: Guided attention keeps people reading all the way to the ask instead of drifting off halfway.

Enter

Arrival timed to comprehension.

Emphasize

The beat where meaning peaks.

Hand-off

Clean exit into the next idea.

06 — Performance

Speed is the one feature that outranks all the others.

Everything above this line loaded before you could read it. Every second you shave is revenue you stop leaving on the table — measured on your device, not ours.

What it earns you: More sessions survive long enough to become leads, and Google rewards the speed on top.

The cost of slowness

Bloated site

~4.8s to load

This page

Measuring…

53% of mobile visitors leave after 3 seconds.

Live scorecard — your device, right now

1 of 1 in the green

How fast it loads

Time until the main content is on screen.

—

Measuring…

Lose this and they leave before they ever see the offer.

LCP · good ≤ 2.50s

How fast it reacts

Delay between a tap and the page responding.

—

Click anywhere to measure

A laggy page feels broken, and broken doesn’t get called.

INP · good ≤ 200ms

How steady it stays

How much the layout jumps while loading.

0.000

✓ Good

Shifting buttons cause mis-taps and abandoned forms.

CLS · good ≤ 0.100

These are the three speed checks Google grades every site on. Green means you’re keeping visitors that a slower site would lose.

07 — Conversion

Every craft above is a conversion lever.

Turn one off and watch the funnel narrow. Same traffic, fewer booked calls — which is exactly how craft shows up on an invoice. Relative index, sourced; not a promised rate.

What it earns you: Getting more from the traffic you already have beats paying for more of it.

Relative conversion

All crafts on — crafted baseline at 100%. Tap a craft to toggle it off.

100%

Craft paths overlapping into journey stages

Craft levers

Design·Trust & contrast

+12.6% from trust badges

Trust badges alone have been measured at +12.6% conversion. CTA color wins only via contrast — not a magic hue.

Source: CXL CTA meta-analysis · trust-signal research·See design section

Sources

Relative demonstration only — not a guaranteed absolute conversion rate. Figures drawn from Red River’s CRO Field Guide synthesis of Baymard, NN/g, Google + Deloitte, HBR, CXL, Wistia, and related research.

08 — Build

No page builder. No lock-in. Real code.

In your GitHub, that any developer can pick up. You never rent your own website, and you never pay a ransom to leave.

What it earns you: You own the asset you paid for, so future changes stay cheap and nobody can hold your site hostage.

|

Live result

Next.js + React

Modern core for speed and UX.

Vercel hosting

Edge delivery and uptime.

Supabase when needed

Auth and data that scale.

GitHub ownership

Your repo. Your asset.

Speed-to-Lead

When a lead hits your site, the response is already running.

Attach Speed-to-Lead to a site we build. A form submit triggers an instant call and a live bridge to you — so you are the first voice they hear. Built with n8n and Twilio.

What it earns you: Answering in seconds instead of days is the difference between your booked call and your competitor’s.

Starting at

$2,500

The flagship automation, attached to any site we build — and the front door to everything else we can automate.

Speed-to-Lead

Since they hit submit

0s

Typical first reply, industry-wide

42 hours

A new lead

Someone asks for a call

Their name and number land on the site you own — no portal, no middleman renting you your own lead.

Lead captured from your site form.

Built with n8n and Twilio, on the site you already own.

Why minutes decide it

100×

more likely to reach a lead if you call inside 5 minutes instead of 30

21×

more likely to qualify them in that same five-minute window

Sources: MIT / InsideSales Lead Response Management Study (2007–2011) · Harvard Business Review — The Short Life of Online Sales Leads

What slow follow-up costs

Put your own numbers on it.

Every lead that goes cold before you call back is revenue that was already yours. Set the sliders to your business and see what that pile is worth.

$43,200

Walks out the door every year

$3,600 a month · 144 leads a year you never speak to

Plain arithmetic on numbers you set — not a promise of results. Speed-to-Lead is built to win back part of this, not all of it.

Upgrade path

AI Voice Agent

When bridging one call isn’t enough and the phones need their own staff.

Then graduate it into an AI Voice Agent.

Speed-to-Lead rings your phone so you can take the call. The upgrade covers the times you can’t — a trained voice that answers as your business, qualifies the lead, and books the appointment without you. Built on Vapi with the LLM you choose.

  • Answer inbound

    Greets callers, answers FAQs, and routes the right conversations to you.

  • Book the calendar

    Qualifies interest and schedules appointments without phone tag.

  • Call opted-in leads

    Runs outbound follow-ups to people who asked to hear from you.

  • Hand off cleanly

    Summarizes every call and escalates live when a human should take over.

It doesn’t stop at the phone

Answering the call is one job. An AI assistant can hold down the rest of them.

Qualifying buyers, owning the calendar, drafting the paperwork, running research, keeping the inbox and CRM straight — the same intelligence that answers your phone can run the work that follows it. Pick the pieces you want further down this page.

See what else it can run

Stop losing the leads you already earned

Every form submit becomes a live conversation while the lead is still warm, on a site that was already built to earn the visit.

Starting at $2,500

Selected work

Six builds. Every one live.

Click through — these are shipped and running, not mockups. Everything on this page is what you’d be buying, from editorial luxury to product UX.

Luxury Real Estate

01

Luxury Real Estate

Elegant property storytelling and showcase patterns.

View demo
Yoga Studio

02

Yoga Studio

Scheduling, instructors, and booking-ready wellness UX.

View demo
Fintech Platform

03

Fintech Platform

Data-forward interface for investment storytelling.

View demo
Micro SaaS

04

Micro SaaS

Precision timing product for high-demand bookings.

View demo
Luxury Rentals

05

Luxury Rentals

Property uploads and seamless booking flows.

View demo
Startup Waitlist

06

Startup Waitlist

Conversion-focused launch page with clean hierarchy.

View demo

Build packages

Two ways to work together. Both are yours to keep.

Every price here is a real starting point, not a “contact us.” Scope sets the final number and we work that out together — but you can tell right now whether we’re in your range. The code stays yours either way.

Most popular

Website solution

Custom Website

Starting at $5,000

Every craft demonstrated on this page, built into one site you own outright — and launched already working, not waiting on a second invoice.

  • The design and typography treatmentA brand system chosen for your buyer — the typefaces, palette, and spacing that make you look like the premium option instead of a template.
  • 3D and premium assets when you want themInteractive 3D, custom motion, and art-directed imagery are on the table. Most competitors in your market will have none of it, and it is the fastest way to look like the serious choice.
  • Conversion rate optimization built inOne clear path to one clear ask, with the hierarchy, proof, and calls to action placed on purpose. The site is designed to produce booked calls, not just look finished.
  • Mobile optimization, not mobile toleranceMost of your visitors arrive on a phone. Every layout is built and tested for that screen first, so the small-screen experience is the one that actually converts.
  • An SEO and AEO base layer at launchBefore a line is written, we research what your customers search and what your competitors rank for, then structure the site around it — clean semantics, metadata, and schema so answer engines can read and cite you. Your site goes live optimized even if you never buy the monthly service.
  • Speed, hosting, and full code ownershipSub-two-second loads on premium hosting, your own domain, simple content updates, and the entire codebase in your GitHub — no page builder, no lock-in, no ransom to leave.

Complimentary call. No charge to you.

Most comprehensive

Full stack solution

Full Stack Web App

Starting at $20,000

Everything in the Custom Website, plus the software behind it — accounts, data, and the workflows your business actually runs on. About a two-month build, then maintenance and upgrades. You own all of it.

  • Everything in the Custom WebsiteThe same design system, 3D and premium assets, conversion work, mobile-first build, and SEO and AEO base layer — none of it is traded away to pay for the software.
  • Accounts and secure loginsCustomers, staff, or both get their own authenticated space. Sell access, gate content, or run a private portal without renting someone else’s platform.
  • A database that replaces the spreadsheetsBookings, inventory, applications, client records — whatever you currently track by hand becomes structured data your team can search, report on, and trust.
  • Integrations with the tools you already pay forPayments, CRM, calendars, and email connected directly, so information stops being retyped between systems and nothing falls through the gaps.
  • Built to grow without a rebuildReal Next.js code with room to add features as you scale, instead of a platform you outgrow in eighteen months and have to start over on.
  • Ongoing maintenance and an annual redesignUpdates, monitoring, and a yearly refresh keep the app current — and the whole codebase stays in your GitHub the entire time.

Complimentary call. No charge to you.

Red River Traffic

A launch is day one, not the finish line.

Traffic compounds — slowly, then suddenly. Scroll through a year of it. SEO + AEO with Ahrefs, Analytics + CRO with PostHog, so the site keeps earning after launch week.

What it earns you: Demand you don’t rent drives the cost of each new customer down every month it compounds.

Starting at

$2,000/mo

Attract with SEO & AEO. Understand with analytics. Improve with CRO. Compound.

A year of compounding

SEOAEOAnalyticsCRO

SEO

Ahrefs

AEO

Ahrefs

Analytics

PostHog

CRO

PostHog

Four layers, one compounding asset

SEOAhrefs

Buyers find you without you paying per click

We research what your customers actually type when they’re ready to spend, then build pages that earn those rankings instead of bidding for them.

Why it matters to you: Ads stop the day you stop paying. A page that ranks keeps delivering customers next quarter and next year, which is why your cost per lead falls the longer we run.

AEOAhrefs

You’re the answer the AI gives

Answer Engine Optimization structures your pages so ChatGPT, Google’s AI answers, and Perplexity can quote you as the source — with the schema and clear answers those systems need.

Why it matters to you: More buyers now ask an assistant before they ever open a search page. If a competitor is the one being cited, you never enter the conversation — no matter how good your site is.

AnalyticsPostHog

You stop guessing where the money leaks

PostHog records the real paths people take — which pages they enter on, where they hesitate, and the exact step where they give up.

Why it matters to you: Opinions about your website get expensive. Knowing that four out of five visitors abandon one specific page tells you precisely where a fix pays, so effort goes to the leak instead of the guess.

CROPostHog

The same traffic starts producing more work

We test the headlines, offers, layouts, and calls to action that analytics flagged, then keep what wins and remove what doesn’t.

Why it matters to you: Doubling your traffic is slow and expensive. Converting a larger share of the visitors you already have shows up in booked calls this month — and every improvement compounds on top of the traffic the other layers add.

What’s included each month

  • Keyword and competitor research in Ahrefs, reprioritized as your market moves
  • Content and on-page work aimed at the searches that convert
  • AEO structuring so answer engines can cite you
  • PostHog instrumentation, funnel visibility, and behavior insights
  • CRO tests with the winners kept and documented
  • A clear monthly report: what moved, what we learned, what’s next

Starting at $2,000/mo

Automations

A website that works the way a good employee would.

Speed-to-Lead answers the phone and the Voice Agent holds the conversation. These are the jobs that come after it — the qualifying, scheduling, paperwork, research, and inbox work that quietly eats a week out of every month.

What it earns you: Every job you hand over is payroll you stop spending on copy-paste, and work that keeps happening at 2am, on Sundays, and while you’re in a meeting.

Starting at

$2,500

Priced per module, so the first one can pay for the next.

Already covered upstream

Instant callback and the AI Voice Agent live with Speed-to-Lead, further up this page. Everything below extends the same assistant into the rest of the business.

Revisit Speed-to-Lead

Pick your modules

Take one. Take all eight. Add the rest when you’re ready.

Each of these is built and priced on its own, so you’re never buying a suite to get the one job that’s costing you money. Start with the worst offender and grow the assistant from there.

Module 01

Answers after hours

Picks up at 9pm, at 2am, and on Sundays. Callers get a real conversation and a booked time instead of voicemail, and you get the transcript in the morning.

Module 02

Qualifies before you spend time

Asks your qualifying questions on the call or in chat, scores the answers against your criteria, and only puts the buyers worth your hour on your calendar.

Module 03

Runs the calendar

Books, reschedules, confirms, and chases no-shows on its own — checking real availability and travel time instead of double-booking your Tuesday.

Module 04

Drafts your paperwork

Generates quotes, proposals, contracts, and invoices from the details of the conversation, ready for you to glance at and send.

Module 05

Reads what comes in

Pulls the numbers off inbound PDFs, permits, purchase orders, and intake forms, then files the data where it belongs — no one retyping it into a spreadsheet.

Module 06

Does the research

Briefs you before a pitch: who the prospect is, what the competition charges, what changed in your market this week. Waiting for you, not requested by you.

Module 07

Keeps the inbox and CRM straight

Triages email, drafts the replies you always send, and logs every call, quote, and follow-up to the CRM so your pipeline is accurate without anyone maintaining it.

Module 08

Chases the money

Follows up on overdue invoices with escalating reminders, so you stop financing customers who simply forgot.

How we work

  1. 01

    Discovery

    Map processes, bottlenecks, and which module pays for itself first.

  2. 02

    Roadmap

    A prioritized order so you can start with one and expand over time.

  3. 03

    Build & integrate

    Custom n8n workflows and AI agents — plus Next.js when you need a real app.

  4. 04

    Support

    Monitoring, tweaks, and new modules as your business evolves.

Hire the assistant that never sleeps

Start with the one job costing you the most, prove it out, then hand over the next. You keep the work you actually charge for.

Starting at $2,500

Ethan Franklin

Ethan Franklin

West Palm Beach · Six years engineering

About

About Red River

Hi, I'm Ethan.

Growing up in Kentucky, I found endless inspiration in Red River Gorge—where nature crafts masterpieces through patience and persistence. Now based in West Palm Beach, Florida, I carry that same standard into every build.

With six years of software engineering experience, I create high-performance sites with Next.js, host on Vercel, and add the systems your business actually needs. Through Red River Traffic and Automations — including Speed-to-Lead on the sites I build — I also grow and capture what those sites earn.

Just as the Gorge stands for enduring quality, I build digital experiences meant to last—and to perform.

Patience

Craft compounds — like rock layers under pressure.

Persistence

Ship, measure, improve. Then do it again.

Ownership

Real code in your GitHub. No lock-in theater.

Restraint

One signature moment per section. Never noise.

Email Me

Contact

Book a Website Call

Thirty minutes. Already have a site? We’ll review it and show you clear ways to turn more visitors into booked calls. Starting fresh? We’ll map the site you need so you launch ready to earn them.

Website Call

30 min · complimentary call

Thirty minutes. Already have a site? We’ll review it and show you clear ways to turn more visitors into booked calls. Starting fresh? We’ll map the site you need so you launch ready to earn them.

Times in UTC

August 2026

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Complimentary call. No charge to you.